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Make Like a Baby and Advertise

If you have ever played Peek-A-Boo with a baby, you know what Object Permanence is. Typically, babies learn between 4 and 8 months that you haven’t completely disappeared when you cover your eyes.  And, in a sense, that is what businesses are trying to do with our marketing and advertising efforts. We want customers, and…

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Local Business Digital Survival Guide: Part 1

You could have the best product in Lynchburg, the most skilled team in Central Virginia, and five-star service that would make your grandmother proud. But if potential customers can’t find you online, you might as well be invisible. Here’s the uncomfortable truth: most local businesses are losing customers every single day, not because they’re doing…

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Building Bridges: Why Strategic Partnerships Are the Key to a Thriving Lynchburg Community

Greater Lynchburg’s nonprofit community is vibrant and collaborative. Every visit to a local organization reveals partnerships in action—sharing resources, co-hosting workshops, and volunteering at each other’s events. This spirit of cooperation is one of our region’s greatest strengths. Yet, through my role as Business Development Specialist at Freedom First Credit Union and service on multiple…

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Finding Your Place: My Experience with Young Professionals of Central Virginia

When I first joined Young Professionals of Central Virginia (YPCV), I wasn’t entirely sure what to expect. Like many of us balancing career growth with community involvement, I wondered if it would just be another networking group where business cards get exchanged but real connections are rare. Instead, what I found was a community that…

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How AI is helping Lynchburg Businesses

Here’s something I’ve been thinking about lately: Lynchburg businesses are caught in a tough spot. You need to compete with bigger markets like Roanoke, Charlottesville, and Richmond, but you can’t lose the personal touch that makes local business work here. AI-powered marketing is changing this equation in a way I didn’t expect. For the first…

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Drawing Strength: How Archery Silences the Noise of War

In 2015, I came home from Afghanistan carrying memories that never slept: the sights and smells of combat and cowardly suicide bombings; the faces of brothers and a sister who didn’t make it back from that mission. Survivor’s guilt, depression, and constant flashbacks followed me everywhere. Then one afternoon I picked up a bow for…

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2025 Economic Outlook Recap

The Lynchburg Regional Business Alliance’s Annual Economic Outlook Breakfast, presented by BWXT, offered members a clear and data-driven look at the year ahead. Keynote speaker Eric Scorsone, Executive Director of the Weldon Cooper Center for Public Service and Associate Professor of Public Policy at the University of Virginia, outlined the forces shaping Virginia’s economy and…

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AEDO Accreditation

The Lynchburg Regional Business Alliance is proud to announce that we have officially earned the Accredited Economic Development Organization (AEDO) designation from the International Economic Development Council (IEDC). This accreditation is held by only 91 organizations worldwide, placing the Lynchburg region among an elite group demonstrating excellence, professionalism, and proven economic development success. Achieving AEDO…

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Reflections from the 2025 ACCE Events & Communications Conference in Huntsville, AL

This past October, I had the opportunity to attend the National Events and Communications Conference hosted by the Association of Chamber of Commerce Executives (ACCE) in Huntsville Alabama. This annual gathering brings together chamber professionals from across the country who work in communications, marketing, and events, and this year delivered an incredible mix of inspiration,…

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On Purpose: Emerge Women’s Leadership Summit

There’s something powerful that happens when women gather with intention. At this year’s Emerge Women’s Leadership Summit, over 150 women came together to connect, learn, and grow, all centered around one simple but profound theme: on purpose. From the start, the energy in the room was undeniable. Women from every stage of life and career…

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