Education
Make Like a Baby and Advertise
If you have ever played Peek-A-Boo with a baby, you know what Object Permanence is. Typically, babies learn between 4 and 8 months that you haven’t completely disappeared when you cover your eyes.  And, in a sense, that is what businesses are trying to do with our marketing and advertising efforts. We want customers, and…
Read MoreLocal Business Digital Survival Guide: Part 1
You could have the best product in Lynchburg, the most skilled team in Central Virginia, and five-star service that would make your grandmother proud. But if potential customers can’t find you online, you might as well be invisible. Here’s the uncomfortable truth: most local businesses are losing customers every single day, not because they’re doing…
Read MoreBuilding Bridges: Why Strategic Partnerships Are the Key to a Thriving Lynchburg Community
Greater Lynchburg’s nonprofit community is vibrant and collaborative. Every visit to a local organization reveals partnerships in action—sharing resources, co-hosting workshops, and volunteering at each other’s events. This spirit of cooperation is one of our region’s greatest strengths. Yet, through my role as Business Development Specialist at Freedom First Credit Union and service on multiple…
Read MoreFinding Your Place: My Experience with Young Professionals of Central Virginia
When I first joined Young Professionals of Central Virginia (YPCV), I wasn’t entirely sure what to expect. Like many of us balancing career growth with community involvement, I wondered if it would just be another networking group where business cards get exchanged but real connections are rare. Instead, what I found was a community that…
Read MoreHow AI is helping Lynchburg Businesses
Here’s something I’ve been thinking about lately: Lynchburg businesses are caught in a tough spot. You need to compete with bigger markets like Roanoke, Charlottesville, and Richmond, but you can’t lose the personal touch that makes local business work here. AI-powered marketing is changing this equation in a way I didn’t expect. For the first…
Read MoreDrawing Strength: How Archery Silences the Noise of War
In 2015, I came home from Afghanistan carrying memories that never slept: the sights and smells of combat and cowardly suicide bombings; the faces of brothers and a sister who didn’t make it back from that mission. Survivor’s guilt, depression, and constant flashbacks followed me everywhere. Then one afternoon I picked up a bow for…
Read MoreLunch & Learn with Alicia Childress
As young professionals, we often find ourselves in the hustle and bustle, balancing careers, family, businesses, and personal growth. But one thing that often gets pushed aside is financial strategy. How do we not just work, but make our money work for us? The recent Luncheon & Learn with Alicia Childress hosted by YPCV reminded…
Read MorePowering Progress: The Lynchburg Region’s Growing Influence on Energy
For those that live in the greater Lynchburg Region, BWXT’s, Delta Start’s, and Framatome’s contributions to powering the nation’s naval assets and electricity generation are widely known. With rapidly growing demand for electricity, driven by electric vehicles and data centers, a new chapter is unfolding in the legacy of Lynchburg’s rising influence on national and…
Read MoreExploring Possibilities: Reflections on the Lynchburg Regional Business Alliance Intercity Visit to Greenville, SC
In late March, a delegation of leaders from the Lynchburg Regional Business Alliance traveled to Greenville, South Carolina, for a three-day intercity visit designed to inspire innovation, deepen community partnerships, and learn from a region that has undergone a remarkable transformation. Why Greenville? Like Lynchburg, Greenville is a mid-sized city that has successfully blended its…
Read MoreThree CCEs, One Region: How the Alliance Sets the Standard for Chamber Leadership
In the world of economic development and chamber leadership, few credentials carry as much prestige as the Certified Chamber Executive (CCE) designation. It’s more than a professional milestone, it’s a national recognition of excellence, strategic leadership, and a deep commitment to community prosperity. That’s why it’s a big deal that the Lynchburg Regional Business Alliance…
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