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Make Like a Baby and Advertise

If you have ever played Peek-A-Boo with a baby, you know what Object Permanence is. Typically, babies learn between 4 and 8 months that you haven’t completely disappeared when you cover your eyes.  And, in a sense, that is what businesses are trying to do with our marketing and advertising efforts. We want customers, and…

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A Restart, A Community, and the Power of Belonging

For thirteen years, my identity was rooted in the world of education. The classroom was my second home, and my students were part of my purpose. But life has a way of bringing us to crossroads. After over a decade in education, I found myself standing at the edge of change—uncertain about what the next…

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